Turin 1911: The World's Fair in Italy

Digital File Back Image

Catalog Level
Items (Cataloging Focus)

Title Proper/Title Text
Padiglione ungherese architetti progettori - entrance pink

Name of Publisher/Creator Identity
Societé Anonyme Hongroise pour l'Art de Reproduction

Related Protagonists

Date of Publication/Creation Date
1911 ca.

Dimensions Description
9 x 14 cm.

Inscription Language
Italian (Language)

Related Built Environment Objects

Descriptive Note Text

This visually striking postcard belongs to a larger series dedicated to the Pavilion of Hungary and its principal architects, Móric Pogány and Emil Töry, whose work exemplifies early twentieth-century efforts to articulate a distinct national architectural language within the international context of world’s fairs. The composition foregrounds the pavilion’s domed portal, rendered through essentialized, stylized forms that emphasize both monumentality and ornamental clarity. The image is further distinguished by its densely saturated chromatic scheme—marked by intense purples, deep greens, and rich blues—which reflects the aesthetic vocabulary of Hungarian decorative arts during this period. Such formal and chromatic choices resonate with broader tendencies within Hungarian Secessionist design, where the synthesis of folk-inspired motifs and modern stylistic abstraction sought to assert a culturally specific yet contemporaneously innovative visual identity.

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