Turin 1911: The World's Fair in Italy

Digital File Back Image

Catalog Level
Items (Cataloging Focus)

Title Proper/Title Text
Padiglione ungherese architetti progettori - boat gray

Name of Publisher/Creator Identity
Societé Anonyme Hongroise pour l'Art de Reproduction

Related Protagonists

Date of Publication/Creation Date
1911 ca.

Place of Publication/Creation Place
Budapest

Dimensions Description
9 x 14 cm.

Inscription Language
Italian (Language)

Related Built Environment Objects

Descriptive Note Text

This postcard belongs to a series dedicated to the Hungarian Pavilion and its architects, Móric Pogány and Emil Töry, whose work exemplified the synthesis of national identity and modern design at the turn of the twentieth century. In the foreground, two figures in a boat and oriented toward the Pavilion appear to invite identification with the architects themselves, a compositional device that subtly inscribes authorship into the visual field while guiding the viewer’s gaze toward the architectural centerpiece.

The image is distinguished by its reliance on stylized forms and a highly saturated chromatic scheme, characterized by intense purples, deep greens, and luminous yellows. These formal and chromatic choices are emblematic of early twentieth-century Hungarian decorative arts, which drew upon vernacular motifs while engaging with broader currents of Art Nouveau and Secessionist aesthetics.

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