Turin 1911: The World's Fair in Italy

Digital File Back Image

Catalog Level
Items (Cataloging Focus)

Title Proper/Title Text
Padiglione ungherese architetti progettori - boat light gray

Creator Description
The Societé Anonyme Hongroise pour l'Art de Reproduction published this postcard in a collection dedicated to the Hungarian Pavilion at the Turin 1911 Fair

Name of Publisher/Creator Identity
Societé Anonyme Hongroise pour l'Art de Reproduction

Related Protagonists

Date of Publication/Creation Date
1911 ca.

Place of Publication/Creation Place
Budapest

Dimensions Description
9 x 14 cm.

Inscription Language
French (Language), Italian (Language)

Related Built Environment Objects

Image View Description
Pavilion of Hungary - Front towards the River Po

View Type
Exterior Views

View Orientation
Southeast

Descriptive Note Text

This postcard belongs to a series dedicated to the Hungarian Pavilion and its architects, Móric Pogány and Emil Töry, whose work exemplified the synthesis of national identity and modern design at the turn of the twentieth century. In the foreground, a stylized figure standing in boat is oriented toward the Pavilion, thus guiding the viewer’s gaze toward the architectural centerpiece.

The image is distinguished by its reliance on stylized forms and a highly saturated chromatic scheme, characterized by intense purples, deep ochre, bright greens, and luminous yellows. These formal and chromatic choices are emblematic of early twentieth-century Hungarian decorative arts, which drew upon vernacular motifs while engaging with broader currents of Art Nouveau and Secessionist aesthetics.

Related Archival Material