At the beginning of 20th century, Italy, and the North-Western portion of the country especially (where the largest textile industries were located), began to define its national fashion style. The Exposition of Turin 1911, with the Pavilion of Fashion, was the space where Italy developed its own narrative about "moda," or fashion. The arrangement of the exhibition was curated by Giorgio Ceragioli, Giovanni Giani, and Oreste Pizzo who displayed, in lavish settings, hundreds of mannequins dressed by the most important Italian Fashion Houses.

References:

Gnoli, Sofia. The Origins of Italian Fashion: 1900-45. London: V&A Publishing, 2014.

Related Built Environment Objects

• Palace of Fashion

Related Protagonists

• Ceragioli, Giorgio