Dudovich, Marcello
Name
Dudovich, Marcello
Gender
Male
Birth
March 21, 1878 Trieste
Death
March 31, 1962 Milan
Descriptive Note
Marcello Dudovich attended the Royal School in Trieste and upon graduation he worked with his father as a lithographer and illustrator for advertising art, prints and posters. He moved to Milan in 1897 after attending a professional art school and was recruited by Ricordi, thanks to the family's connections with the illustrator and cartoonist Leopoldo Metlicovitz. At Ricordi, Marcello oversaw the team devoted to advertisement design.
In 1899 he transferred to Bologna, working here for the publisher Edmondo Chappuis, designing billboards, book covers and illustrations for publications. In 1900 he won the "Gold Medal" at the Paris World Fair.
In 1905 Dudovich returned to Ricordi, where he created some of his famous posters, including the advertising posters for the department store E & A Mele in Naples. In the 1920s he made several posters for the Milan department store, La Rinascente.
In 1930 he designed a prominent poster for Pirelli. After the Second World War he moved away from the world of commercial art, concentrating instead on his painting.
At the Turin 1911 World's Fair, the Martini & Rossi Company showcased their craftsmanship with a distinctive kiosk designed by the esteemed architect Fenoglio, capturing the essence of Italian elegance and innovation. Martini & Rossi's legacy was further enriched by Dudovich's artistic vision who crafted iconic advertising campaigns. In approximately 1910, Dudovich desinged a draft poster Martini Vermouth - Orange Lady with Feathered Hat -- that became an emblem of sophistication, setting the stage for their presence at the Turin 1911 World's Fair.
Roles
Artists (Visual Artists), Painters (Artists)
Related Protagonists
Related Locations