Martini & Rossi
Name
Martini & Rossi
Gender
Not Applicable (General Information Indicator)
Birth
1863 Turin
Descriptive Note
Martini & Rossi, renowned for their exquisite vermouth, trace their origins to 1863 in Turin, Italy. The company was founded by Alessandro Martini and Luigi Rossi. Teofilo Rossi, Luigi's son, played a pivotal role in expanding the brand's reach and reputation. At the Turin 1911 World's Fair, Martini & Rossi showcased their craftsmanship with a distinctive kiosk designed by the esteemed architect Fenoglio, capturing the essence of Italian elegance and innovation. This marked a significant moment in the company's history, solidifying its status as a symbol of Italian quality and style on the world stage. Martini & Rossi's legacy was further enriched by the artistic vision of Marcello Dudovich, who crafted iconic advertising campaigns. In approximately 1910, Dudovich desinged a draft poster Martini Vermouth - Orange Lady with Feathered Hat (image below courtesy of Archivio Storico Martini & Rossi) that became an emblem of sophistication, setting the stage for their presence at the Turin 1911 World's Fair.
Today Martini & Rossi continues to be a prominent player in the global spirits market, particularly known for its vermouth and sparkling wines. The company is part of the Bacardi Limited portfolio, having been acquired by Bacardi in the 1990s.
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